Juvela
LONDON TEA
The challenge
Primarily sold in foodservice and on cruise ships, London Tea is a vibrant range of organic teas, hand blended in small batches for the best quality and flavour. The brand has ambitious growth plans in multiple retailers and wanted a fresh new look and feel to help the products really pop on shelf, offering something different to discerning tea drinkers.
Creating Clarity
There is nothing quite like the feeling of taking a moment to savour and enjoy a really good cup of tea. Regardless of the why and whether it is a pick me up or calm me down, I know that a cup of tea is the solution.
Creating Distinction
A jewel like colour palate and sophisticated, bold illustration style give the perfect backdrop to our tea tag distinctive asset. This provides a beacon for consumers and a refreshing antidote to the dominant floral and botanic design codes of the premium tea fixture.
The Into the Light team expertly got to the heart of what our brand stands for and offered a solution that retains the nostalgia of our brand, while building each sub-brand’s individuality.
Peter Barry, London Tea Founder
