Juvela
Horlicks
The challenge
Malted drink Horlicks is an iconic British brand. Previously beloved only by Grandmas, Horlicks now encourages adults of all ages to ‘Take a Moment’ out of busy stressful lives. It seemed like a natural extension to create a kids version too, but how to make the product appeal to young families?
Creating Clarity
The run-up to bedtime is an important time to unwind and relax with magical stories that capture the imagination and take kids minds off screens and the activities of the day. Horlicks kids is the perfect accompaniment to this special time of day with its soothing taste and hot malty goodness.
Creating Distinction
We created a new, exciting world for the brand- a mystical place called Chocoland. With giant lollies, rainbows and ice cream mountains, it was a kids version of the familiar winding road from the adult packs. The launch partnership with Star Wars’ Skeleton Crew series aimed to fuel kids imagination even further and increase launch impact. We think sales will take off like a rocket!
