Juvela
Animology
The challenge
The Animology pet care range is respected by pet owners and easily recognizable. However, the wound and dental skus were getting lost in a sea of sameness and it was hard for consumers to tell the difference. We needed to pull them apart, signposting consumers to the right solution.
Creating Clarity
When their dog has a problem, owners want to reach straight for the right solution that reassures them that it's going to work quickly and effectively.
Creating Distinction
We created Dogtor Dogtor and Dog Breath - 2 products for different needs. Humorous naming drew consumers in and use of clinical white and icons reassured pet owners about quality and efficacy.
Collaborating with Into The Light was seamless and highly effective. The team grasped our vision right away, delivering clean, eye-catching designs that align perfectly with our brand. They gave our products a fresh, professional look that stands out on the shelves
Michael Haigh, Animology Brand Manager
