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Less is more? 🤔 or… More is more.

by Simon Ellis

Minimalism has been the dominant design trend in recent years, with its clean lines, muted colours, and understated elegance. Not many creative reviews pass by without the immortal words "less is more"

However, in recent times, maximalism has been making a comeback, just look at Beavertowns stunning visual brand identity. The epitome of Maximalism. But is it here to stay? Here’s my thoughts… 👇

How can you sum up Maximalism in Packaging Design?

VISUAL IMPACT. 😎 Maximalism seeks to create a visual impact through the use of bold colours, intricate patterns, and ornate illustrative designs. The trend is rooted in the idea that MORE IS MORE and the goal is to create a sensory overload that engages consumer senses and leaves a lasting impression. The result is packaging that is eye-catching, playful, and full of personality.

STORY TELLING. 📚 It is not just about creating an aesthetic statement; it's also about telling a story, giving depth to a brand and creating an emotional connection with the customer. The vibrant colours, playful patterns, and bold typography capture the attention of consumers and create a sense of excitement and anticipation.

So, why is Maximalism in Packaging Design Trending Now?

1. EXPERIENCES… 🤯 Consumers are seeking more engaging and immersive shopping experiences. With the rise of e-commerce, packaging design has become a critical element in creating a tactile experience for consumers. Maximalist design allows brands to create a sensory experience that engages consumer senses and leaves a lasting impression.

2. STAND OUT.. 🙋‍♂️ in an increasingly crowded marketplace. With so many products competing for attention, brands need to find ways to differentiate themselves. Maximalist design allows brands to create a unique visual identity that sets them apart from their competitors.

3. GEN Z APPEAL. 👩‍🎤 Lastly, maximalist design is an excellent way for brands to connect with younger consumers. Gen Z and Millennials are drawn to bold, playful designs that reflect their sense of individuality and self-expression. Maximalism allows brands to create packaging that resonates with these younger consumers and captures their attention.

So move over "Less is More", and say hello to "More is more". And as more brands embrace this style, I expect to see both challenger and established brands using even more bold, playful, and colourful design in the future.

Neck oil for me please. 🍻

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