About us

Your brand needs two things to connect with consumers: clarity and distinction.

Into The Light creates that clarity and distinction for your brand, building a strong emotional connection with your consumers and standout shelf moments that get your products picked up.

Creating the clarity and distinction that can impact consumer behaviour



We bring brand clarity through a value proposition that’s engaging andmemorable, creating a strong emotional connection with your brand. When your brand has real clarity, you increase the chance of owning that space in your consumers’ minds.



Now your brand has clarity is clear, you need to build distinction by creating disruption and shelf impact. We make sure your brand stands out and gets recognised, exploring how your assets can be simplified and amplified.

Into The Light exists to create brighter futures for brands

We believe all brands can step out from the shadows and into the light. We’re here to partner with like-minded people and brands, helping you achieve your goals & objectives.

We are a straight talking bunch of senior branding and design experts who have teamed up with the technical team at Pulse to solve clients brand challenges.

Working with ambitious FMCG food and drink brands, we deliver a seamless end to end service, from brand strategy/conception right through to print. This offers creative thinking that builds brands consumers love, and technical expertise that ensures strategic intent is not lost in translation, or production.

To put it another way, we are a team of ‘creatives’ with an understanding of tech, working alongside a team of ‘techies’ with an appreciation of creative! 

For more information about Pulse, visit: https://www.pulsemedia.uk.com/

We founded Into The Light because we saw an opportunity to solve a real problem in our clients lives. By delivering a competitive end to end service from brand strategy/conception right through to artwork and print, we can ensure that strategic creative intent is not lost in translation, or production.

Simon Ellis

The branding experts creating great work that truly works

Our team has decades of experience finding creative and technical solutions to brand problems, providing big ideas with bigger impact.

Simon Ellis

Simon Ellis

Managing Director

Simon Woods

Simon Woods

Commercial Director

Darren Cocks

Darren Cocks

Creative Lead

What makes us different from the rest?


A senior team of FMCG experts

With decades of experience of solving creative problems, we are able to get to impactful big ideas quickly and efficiently and therefore can be highly competitive.

There are no smokes and mirrors when you work with us. You won’t be passed down to juniors or bamboozled with marketing fluff. Just a simple commitment to deliver great work that truly works.

Packaged products perform such a critical role in your brand experience. To deliver ‘work that truly works’ we use our unique blend of creativity and technical know-how to oversee the whole process from start to finish.

We like to solve problems not create them and our experience means we have defined a simple process (free from the fluff). But we know we need to show you this not just tell you so we promise you won’t find fancy process diagrams, complex models or frameworks. Just a simple project beginning, middle and conclusion with clear deliverables at each stage.

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